![]() ![]() Seuss character is their trash-talking equivalent? You guessed it, The Grinch. They’re the type of athletes that are not just recognizable in the NBA, but in pop culture as well-they’re the NBA’s meme.Īnd what Dr. A big part of becoming a marketable star in the NBA is personality, and these two have a lot of it. When they trash another player-on social media or on the court-the sports media goes bananas about it. Golden State forward, Draymond Green, and Philadelphia center, Joel Embiid, are poster boys of the NBA’s top trash talkers. This set up a unique opportunity to market the Grinch’s personality with the NBA. It’s important to note that many of these followers probably follow multiple athletes, but you get the point-the NBA dominates social media. Of the 84.5 million followers totaled within this top 10, the NBA holds 70 million of them, roughly 83 percent. And when compared to the rest of the sports leagues, the follower count of players in other American professional leagues do not even come close to the NBA.įor instance, of the Top 10 athletes from America’s big 3 professional leagues-MLB, NFL, NBA-8 of them are from the NBA. The NBA’s chokehold on social media created a phenomenon we have never really seen before in the sports world-where fans become die-hard fans of PLAYERS rather than an individual TEAM. With as much time as people spend on social platforms, this provides ample opportunity to leagues and players to market themselves by placing highlights directly in front of the user.īut when compared to the rest of America’s favorite sports, the NBA took social media by storm. This is the perfect amount of time to put together a miniature highlight video. ![]() Instagram only allows a video length of one-minute, any longer and users have to use their carousel scroll feature to include more of the clip. Platforms like Instagram allow teams, players and outlets to easily post the games most incredible highlights. Think about it, it’s a great platform for sports. The unwritten and inadvertent Instagram to NBA partnershipĪ popular subject of conversation in sports media is how social media impacts sports. This was just a small piece to the marketing team’s puzzle, as they recruited even bigger NBA stars for their marketing. Why do all of this for a kids’ movie? Why on Earth is there a seven-foot-tall Grinch in the LA Lakers locker room?Īt the beginning of November, Lakers center, JaVale McGee, spoke to reporters at a post-game press conference wearing a giant Grinch costume. The advertising team created a Twitter account where they trash talked NBA players and heckled NFL teams, the Grammy-nominated rapper (Tyler, the Creator) who created the movie’s theme song is banned from the UK, and multiple advertisements showed real-life scenarios of the Grinch being, well, the Grinch. Too bad Santa might actually be The Grinch.ĭr.Illumination Entertainment’s marketing strategy for The Grinch was sort of weird. Cindy-Lou and her friends will have to catch Santa if she wants to talk to him. Her mom works really hard, and she just wants to thank Santa for giving gifts to everyone. The Grinch will still try to steal Christmas and happiness away from the Whos, but Cindy-Lou Who has a new mission. The movie takes the plot of the book and gives it a twist. ![]() ![]() It’s clear that he’s not in the mood for dealing with the Whos or the holiday season. The trailer even features a new version of You’re a Mean One, Mr. The Grinch definitely earns his title once he enters the supermarket. He gets his day started with the help of his dog, Max, and wanders into Who-ville. The Grinch, voiced by Benedict Cumberbatch, wakes up on the wrong side of the bed to Pharrell’s Happy. After teasing the film during the Olympics, Illumination Entertainment released the trailer for The Grinch earlier this week. ![]()
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